Proprietary trading has become one of the most accessible ways for traders to scale their capital without needing large personal savings. The growth of prop firms has opened the door for retail traders around the world to prove themselves and earn a share of the profits. But for many, that’s where the journey ends, pass a challenge, get funded, and hope to maintain consistency over time.
At The Upside Funding, we see things differently. We don’t believe funded trading should be the finish line. Instead, we’ve built a platform designed to help serious traders turn their performance into a long-term, stable career.
The Limitations of Traditional Prop Firms
While many prop firms offer evaluation challenges and profit splits, their business models often create hidden roadblocks. Rigid time limits, high failure rates, payout delays, and minimal support leave many talented traders stuck in a loop of passing challenges and restarting from zero.
Even when traders succeed, they’re typically left on their own, with no further opportunity to grow professionally. The relationship ends at the payout.
A Different Model: Growth Beyond the Challenge
The Equity Shares was created by traders with institutional backgrounds. Former Citigroup professionals who understand what it takes to succeed at the highest level. Rather than simply offering capital, we’ve designed a pathway that supports traders from their first challenge through to a full-time trading career.
Here’s what sets our model apart:
- 90% profit splits for funded traders
- No time limits on challenges, so traders can perform at their own pace
- 1-on-1 mentorship from seasoned professionals
- And most notably: a chance to join our internal trading desk as a salaried professional
From Funded Account to Trading Career
For those who demonstrate consistency and skill, The Equity Shares offers more than capital, we offer a future. Traders who perform at a high level are eligible to be recruited into our internal team, where they can earn a salary of up to $350,000 per year.
This is a unique opportunity in the prop firm landscape. Rather than continuing in a cycle of challenges and drawdown resets, our top traders become part of a long-term operation, with access to institutional-level resources, coaching, and stability.
Real Experience, Real Guidance
What makes this model work is the experience of the team behind it. The founders of The Equity Shares spent decades trading professionally and managing billions. Their insights shape every aspect of the program, from evaluation criteria to mentorship structure, ensuring that traders are being guided by those who’ve actually done the work.
For many traders, this professional support is the missing piece. It’s not just about hitting metrics; it’s about developing the mindset, discipline, and strategy that sustain long-term success.
Take the First Step
If you’re a trader who wants more than just a few payouts, if you’re looking to build a serious future in the markets, The Equity Shares is built for you.
Visit here to learn more, start your challenge, and begin the path from funded trader to full-time professional.
Looking to understand how mentorship plays a role in success? Read our next article: Why Mentorship from Real Traders Matters in Prop Trading.